New Ecommerce Tools: October 21, 2026

This week’s rundown of new services for merchants includes AI-powered marketing, agentic commerce, return platforms, multichannel distribution, dropshipping, cross-border commerce, international payments, sales tax platforms, and more.

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New Tools for Merchants

Algolia launches native Shopify B2B integration. Algolia, a site-search platform, has announced native support for Shopify B2B. Retailers, brands, wholesalers, and distributors on Shopify selling to businesses can now deliver search and product discovery that adapts to each customer. When buyers sign in, Algolia search shows only the products their company is authorized to purchase, at the prices it has negotiated, with the quantity rules that govern each order.

Algolia

Fiserv launches Commerce Hub for cross-border commerce. Fiserv, a provider of payments and financial services, has launched Commerce Hub to orchestrate and simplify global commerce. Merchants can use a single integration for onboarding, APIs, reporting, and operational controls for Fiserv merchant services, including local payment methods, settlement options, and more in every market. Plus, merchants can access integrated payment optimization, fraud protection, cross-border capabilities, and support for emerging payment methods, according to Fiserv.

Google launches Universal Cart in the U.S. Google is releasing Universal Cart, its intelligent shopping cart, across Google Search and the Gemini app in the U.S. The cart is built on Google’s Shopping Graph, which includes 60 billion product listings, and sends notifications about price drops or availability. Universal Cart understands card perks and can help shoppers choose payment methods. Shoppers can check out with Google Pay or transfer items directly a merchant’s cart.

Lightspeed Commerce announces new agentic capabilities. Lightspeed Commerce, a point-of-sale payment platform, has launched agentic capabilities that go beyond answering questions and surfacing insights by helping retailers take action. Lightspeed AI can (i) reason across a retailer’s catalog, inventory, sales, and purchasing data, (ii) recommend next steps, and (iii) prepare actions for the retailer to review and approve, all within the same conversation. Lightspeed is introducing the new capabilities to select customers through an opt-in beta.

Oracle NetSuite introduces a free AI-first financial platform to help startups. Oracle NetSuite, an ecommerce platform, has announced QuickStart, a free AI-first financial platform for early-stage technology startups. According to Oracle NetSuite, QuickStart lets founders build a strong financial foundation in minutes. Embedded AI and AI agents automate accounting, banking, accounts receivable, accounts payable, and subscription management.

Nectar launches Customer Atlas for Amazon Marketing Cloud. Nectar, an ecommerce performance marketing agency, launched Customer Atlas, an Amazon Marketing Cloud capability that shifts targeting in Amazon search advertising from keywords to shoppers. The capability indexes a brand’s purchase history against all 6,728 audience segments Amazon exposes, builds both a targeting and a suppression list, and applies them where most of the Amazon advertising budget actually sits, per Nectar.

Nectar

Appriss Retail launches Engage Insights for cross-channel returns. Appriss Retail, a returns and shrinkage-prevention platform for retailers, has released Engage Insights, an analytics tool that replaces fragmented returns reporting with a single view of all returns and claims data across channels, customers, product SKUs, and associates. Engage Insights consolidates returns information to help teams investigate fraud and abuse and align on ways to reduce total loss. Participating merchants can view returns trends from an organization-wide view down to a single consumer’s omnichannel behavior.

TopDawg launches multichannel distribution hub for U.S. suppliers. TopDawg, a U.S.-based wholesale dropshipping and ecommerce technology platform, has launched an enhanced multichannel distribution hub. The platform helps suppliers, manufacturers, wholesalers, and brands expand their reach across online retail and ecommerce sales channels through one centralized system. The new TopDawg Supplier Portal lets suppliers manage wholesale product catalogs, sync inventory, process orders, and access new distribution opportunities. Supplier registration and participation in TopDawg’s retailer distribution network are free.

Square launches Kiosk with an agentic voice layer for restaurants. Square, a payments and financial services platform, has unveiled Kiosk, a self-service platform for restaurants. Square Kiosk combines AI-powered software, voice capabilities, and a large touch display with premium hardware. Underpinning Square Kiosk is an agentic, conversational voice layer that understands a seller’s menu and listens and responds in real time. Square is also rolling out new capabilities that make it easier for fast-food franchises to manage operations across locations.

EasyShop launches multi-category marketplace across 21 European countries. EasyShop, a multi-category marketplace, has launched across 21 European countries. Unlike retail-led marketplaces, EasyShop does not hold stock, sell own-label products, or compete with the businesses using its platform. Every product belongs to a retailer, and every customer order generates a sale for a retailer. Retailers can reach shoppers in 21 markets through one account, with VAT calculated automatically. EasyShop is powered and operated by OnCommerce.

EasyShop

Miracly launches AI marketing platform with $2.42 million pre-seed. Miracly, a new AI-focused marketing platform, has raised $2.42 million in a pre-seed round. Miracly started with analytics and content generation to help businesses track and improve how AI tools describe their brands. It is expanding into a broader platform covering performance marketing, public relations, and analytics, powered by Mira, Miracly’s marketing agent. Beenext Ventures and Lotus led the round.

ShopBack launches SparkHub to turn creator content into tracked sales. ShopBack, a shopping and rewards platform, has launched SparkHub, an AI-powered creator tool that helps brands partner with creators and track purchases from their content, with a focus on Gen Z and college-age shoppers. SparkHub provides tools for creators to manage campaign work from brief to post. Brands on the platform can make their profiles discoverable, use AI-assisted discovery to find creators, send campaign briefs, approve content, and track purchases generated through ShopBack links.

Marklo raises $5 million to launch agentic marketing platform for Shopify brands. ​​Marklo has announced $5 million in seed funding led by Forerunner and opened its public beta. Marklo is an agentic marketing platform for Shopify brands that understands what is happening across the business, identifies revenue opportunities, determines the next campaigns to run, and builds work for marketers to review and approve. Every week, Marklo reviews sales, inventory, and the calendar, then delivers proposed campaigns and reports via Slack or email.

Alibaba’s QwenWork unveils tool to help China-based merchants boost efficiency. QwenWork, Alibaba’s workplace AI agent platform, has introduced QwenWork E-Commerce, an AI productivity tool, in invite-only beta in China. Merchants can access the tool with a single click by switching to the E-Commerce Operations mode within QwenWork. QwenWork says its tool applies agentic AI across the merchant workflow, from planning and marketing to content creation and cross-platform advertising, helping merchants manage stores across platforms more efficiently.

QwenWork

Siteimprove advances its agentic content accessibility platform. Siteimprove, an agentic content intelligence platform that unifies accessibility, analytics, search engine optimization, and content strategy, has introduced CMS Remediation Agent and PDF Policies, and expanded the PDF Remediation Agent and Conversational Analytics Agent. According to Siteimprove, the update allows teams to fix accessibility issues directly in WordPress and Drupal, hold PDFs to the same standard as web pages, generate alt text for PDF images, and configure analytics in plain language.

Loops raises $3.5 million to build AI operating system for commerce. Loops, an enterprise AI company building agentic commerce and automation systems for ecommerce brands, announced a $3.5 million seed round from A16z Speedrun, NTT Docomo, Connecticut Innovations, Alumni Ventures, and Monday Capital. Loops will scale its AI platform for brands and retailers to help understand a shopper’s goal, surface the right products, and guide decisions without needing multiple AI products. The funding will support product development, customer deployment capacity, and international expansion.

Mastercard and BVNK launch Global Money Platform to integrate stablecoin. Mastercard and BVNK launched the Mastercard Global Money Platform, a payments infrastructure service that manages traditional currencies and stablecoins through a single API. The companies say the platform combines Mastercard’s global payments network with BVNK’s stablecoin technology to simplify how businesses access and manage different forms of money across international payment systems. The service supports multi-currency accounts, real-time foreign exchange conversion, stablecoin-linked payment cards, and local bank transfers through Mastercard Move, the global funds transfer tool.

FinStackk launches SalesTaxx, an end-to-end U.S. sales tax platform. FinStackk‘s new SalesTaxx is a tax compliance platform that shows which U.S. states a business owes tax to, what is due, and when. Alerts flag approaching state thresholds, and every figure ties back to the books line by line, so there are no surprises at filing time. SalesTaxx connects to QuickBooks, Xero, Zoho Books, Odoo, Stripe, Shopify, and Amazon, plus Excel and CSV uploads, according to FinStackk.

SalesTaxx