At 55, Email Is Vital for Marketers
April 26, 2026 • Armando Roggio
A direct connection with prospects is key in an AI world, where traditional acquisition channels are changing.
This week: predictive AI, autonomous marketing, site builders, omnichannel fulfillment, programmatic ads, embedded payments, cross-border commerce, and more.
SEO
Traditional search remains fluid and uncertain. Don't rush into abandoning once-effective tactics; add new ones instead.
Shipping & Fulfillment
Only the USPS must deliver to every U.S. household six days a week — not FedEx, UPS, Amazon, or others.
Business
Beardbrand has hit a plateau. Revenue is down, the market has shifted, yet its founder resets for growth.
Content Marketing
From the FIFA World Cup to weddings, June presents opportunities to connect products to how customers live, celebrate, and spend.
Paid Post
Platforms & Apps
This week: supply chain software, livestream shopping, personalization, conversational commerce, product pages, cross-border shipping, and reputation management.
Google Ads
The three updates — AI Max for Shopping, AI Brief, and text disclaimers for Search — all use AI, with guardrails, to drive performance.
SEO
Testing and experimenting reveal priorities for elevating visibility in genAI platforms.
Design & Dev Tools
Creating tools to automate routine, repetitive tasks is becoming much easier.
Cross-border Selling
Molson Hart's contrarian approach envisions long-term success in China.
Customer Retention
Overall market conditions, not isolated events, inform deliberate pricing decisions.
A direct connection with prospects is key in an AI world, where traditional acquisition channels are changing.
Tools for creating and editing images and videos are among the top AI time-savers.
A GEO strategy should focus on getting cited while also building a brand known for reliable problem-solving.
A just-released study of 400 websites identifies organic-search success across multiple core updates.
In today's environment, product detail pages must be "AI consumable" to provide answers and model items as structured entities.
AI as an acquisition channel is early and uneven, yet the signals suggest a once-in-a-generation shift.
Chris Wichert's luxury shoe brand launched in 2015 and quickly scaled. Then the pandemic hit.
In much of Africa, consumer retail revolves around physical mom-and-pop shops, kiosks, and market stalls.
This week: AI-powered advertising, video ad generators, B2B commerce, fraud prevention, box-free returns, loyalty programs, agentic commerce, contact centers, and more.
This week: AI store builders, shipping labels, composable commerce, shoppable media, video avatars, marketing campaigns, token-based checkout, and more.
Bob Parsons takes risks, not something your average CPA tends to do easily. But then Parsons isn’t your average CPA, although he has a degree in accounting and worked as one for several companies.
Harald Ponce de Leon had an idea to create an online shopping cart system that would serve as a guide to other ecommerce developers. That was in 2000.