AI Marketing Looks Familiar
July 9, 2026 • Armando Roggio
AI marketing, while new, relies on tried-and-true techniques. The tools are changing, but not the challenges.
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Business
Publishers Can Turn to Ecommerce
July 23, 2026 • Armando Roggio
AI search can force media companies to pivot and recognize the value they already possess.
The Latest
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Platforms & Apps
New Ecommerce Tools: July 22, 2026
July 22, 2026 • Sig Ueland
This week's rundown includes new services for limited-time selling, quick deliveries, secure payments, cross-border, automated marketing, loyalty programs, and more.
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Cross-border Selling
How the ONDC Reshapes India Ecommerce
July 21, 2026 • Manoj Sharma
The Open Network for Digital Commerce aims to help small, local merchants, yet brands can access it, too.
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SEO
Why Meta Descriptions Still Matter
July 20, 2026 • Ann Smarty
Google and genAI platforms show search-result snippets (and answers) that help users.
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Email & Text Marketing
RCS or SMS? It Depends on the Task
July 19, 2026 • Armando Roggio
RCS is worth the cost if it helps shoppers complete a task more profitably than SMS.
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Paid Post
Profiles in Marketplace Success
June 14, 2026 • Walmart Marketplace
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Amazon & Marketplaces
A One-Two Punch Drives Ecommerce Growth
July 17, 2026 • Eric Bandholz
Agency owner Sean Stone says brands should focus on their own domains while selling Amazon-only items secondarily. It's a one-two punch, he says.
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Fraud Prevention
AI Makes Refund Evidence Easier to Fake
July 16, 2026 • Armando Roggio
Using AI, a fraudster can generate fabricated product images, adjust explanations, and repeat or even automate the process.
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Platforms & Apps
New Ecommerce Tools: July 15, 2026
July 15, 2026 • Sig Ueland
This week: new services for product videos, recommerce, social marketing, local commerce, robots, recovery services, product data, and more.
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Google Ads
A Subtle Google Ads Bidding Change
July 14, 2026 • Matthew Umbro
Will the new bidding system provide more predictable performance as Google claims?
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Analytics & Data
New GA4 Channel Tracks AI Traffic
July 13, 2026 • Ann Smarty
The new "AI Assistant" feature in Google Analytics shows performance metrics such as engagement, events per session, time per session, and more.
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Product Pages
Intent Clusters Guide AI Product Discovery
July 12, 2026 • Armando Roggio
AI's growth in search and shopping adds precision to intent behaviors and opportunities.
Ecommerce Conversions Podcast
Marketing
Marketing & Advertising
Content Marketing
5 Content Marketing Ideas for August 2026
July 2, 2026 • Armando Roggio
Ecommerce marketers in August 2026 can address back-to-school shopping, relaxation, aviation, photography, and Labor Day planning.
SEO
SEO
AI Visibility Scores Are Useless
July 6, 2026 • Ann Smarty
The best visibility metrics measure what consumers actually enter, not carefully chosen prompts.
SEO
Search Console’s New AI Data Is a Start
June 29, 2026 • Ann Smarty
The new "Generative AI" section reports on a page's visibility in AI Overviews and AI Mode, as well as AI features in Discover.
Conversion
Conversion
Avoid All-Caps Headlines, Says CRO Pro
July 3, 2026 • Eric Bandholz
Nate Lagos tested a client's all-caps headlines and found a simple change lifted conversions by 25%.
Conversion
Build an AI Flywheel for Ecommerce
June 21, 2026 • Armando Roggio
AI connects customer service with product content, site search with merchandising, inventory with promotions. The result is a flywheel.
Business
Business
Nail Profit before Site Extras, Owner Says
July 10, 2026 • Eric Bandholz
Paolo Vidali has a suggestion for merchants considering advanced ecommerce features.
Cross-border Selling
4 Homegrown Brands Winning India
July 8, 2026 • Manoj Sharma
Foreign merchants may enter the India market, but will consumers buy the products?
Design & Development
Platforms & Apps
New Ecommerce Tools: July 7, 2026
July 7, 2026 • Sig Ueland
This week's rundown includes new services for livestreaming, product images, logistics, agentic commerce, one-click checkout, Amazon, and more.
Platforms & Apps
Hostinger Reframes Site-Free Ecommerce
July 5, 2026 • Armando Roggio
The hosting firm's new Quick Links turns a product photo into a checkout tool, but it signals something more.
From the archive
Business
BuySafe Founder on the Future of Shopping Carts
November 12, 2007 • Brian Getting
Steve Woda is founder of BuySafe, a firm that offers insurance for the safety and reliability of ecommerce transactions.
Business
Innovators: 3 Unusual Ecommerce Models
August 4, 2011 • PEC Staff
Harley Finkelstein, chief platform officer with Shopify, the hosted shopping cart, shares three unique sites and the implications they may have for ecommerce.
Business
GoDaddy’s Bob Parsons: We’re Only Seeing the Tip of the Iceberg
October 5, 2005 • Michael A. Cox
Platforms & Apps
osCommerce Founder: Open Source Encourages Collaboration
January 1, 2006 • Brian Getting
Business
