For Brands, AI Is the New Shelf Space
May 31, 2026 • Armando Roggio
AI shopping is akin to physical shelf space, a place where brands compete for visibility and consideration.
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Platforms & Apps
New Ecommerce Tools: June 17, 2026
June 17, 2026 • Sig Ueland
This week's rundown includes new services for product images, affiliate sales, agentic commerce, bot protection, LTL shipping, product visibility, conversational search, and more.
The Latest
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Google Ads
Takeaways on Google’s New AI Ad Features
June 16, 2026 • Matthew Umbro
At its annual Marketing Live event last month, Google announced 70 new advertising features.
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SEO
Google’s ‘Non-Commodity’ Push Isn’t New
June 15, 2026 • Ann Smarty
Like EEAT before it, non-commodity content is not easily summarized or recycled by generative AI without attribution.
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Amazon & Marketplaces
Prime Day Has Remade the Retail Calendar
June 14, 2026 • Armando Roggio
Walmart, Target, Best Buy, warehouse clubs, apparel chains, home improvement stores, and countless direct-to-consumer brands have launched similar promotions.
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Business
Pinwheel CEO on Selling Kid-Safe Phones
June 12, 2026 • Eric Bandholz
In 2019 Dane Witbeck had a problem: What were his kids doing on their smartphones?
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Paid Post
Profiles in Marketplace Success
June 14, 2026 • Walmart Marketplace
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Design & Development
AI Turns Ecommerce Design into Reality
June 11, 2026 • Armando Roggio
For merchants, the savings in time and money could be a game-changer.
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Platforms & Apps
New Ecommerce Tools: June 10, 2026
June 10, 2026 • Sig Ueland
This week's rundown includes new services for livestream commerce, cryptocurrencies, visual search, logistics, AI-powered product intelligence, and more.
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Cross-border Selling
How Brands Win at India’s Quick Commerce
June 9, 2026 • Manoj Sharma
India's booming local-delivery model enables consumers to buy goods online and receive them within 30 minutes.
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Social Media
How Reddit Drives GenAI Visibility
June 8, 2026 • Ann Smarty
Reddit is ChatGPT's leading source of answers, whether drawn from training data or pulled from live web searches.
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Content Marketing
5 Content Marketing Ideas for July 2026
June 7, 2026 • Armando Roggio
July offers plenty for content marketers seeking to connect the products they sell to how shoppers travel, celebrate, and prepare.
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Business
Engineer Quits, Launches Online Art School
June 5, 2026 • Eric Bandholz
Florence Morin, a disillusioned engineer, longed to earn a living from making art.
Ecommerce Conversions Podcast
Marketing
Marketing & Advertising
Content Marketing
How Content Marketers Misuse GenAI
May 28, 2026 • Armando Roggio
The marketers who benefit most from generative AI will likely not produce more content but will instead exercise discretion.
SEO
Link Building
FAQs for Google’s ‘Preferred Sources’
June 1, 2026 • Ann Smarty
Websites flagged as preferred sources see increased visibility in AI answers, more returning visitors, and likely greater trust from Google.
SEO
How GenAI Platforms Produce Answers
May 25, 2026 • Ann Smarty
A useful first step toward genAI visibility is understanding the answer-creation process.
Conversion
Conversion
Cautious Shoppers Reward Clear Value
June 4, 2026 • Armando Roggio
In a value-based economy, the best marketing might be signals that help shoppers justify a purchase.
Checkout Tactics
Google’s AI Cart Will Remake Ecommerce
May 21, 2026 • Armando Roggio
Google's I/O 2026 announcements foretell a different shopping cart and a new path for merchants to earn sales.
Business
Cross-border Selling
Why European Ecommerce Fails in the U.S.
June 2, 2026 • Oksana Tsvigun
European consumers prioritize the right decision. Americans seek easy, confident choices.
Business
2 Bootstrapped D2C Brands, 1 CEO
May 29, 2026 • Eric Bandholz
Eric Steckling runs two direct-to-consumer companies: Brio sells beard trimmers, and Ollie sells oral care goods.
Design & Development
Platforms & Apps
New Ecommerce Tools: June 3, 2026
June 3, 2026 • Sig Ueland
New services this week address Reddit ads, email marketing, design tools, crowdshipping, agentic commerce audits, last-mile delivery, and more.
Platforms & Apps
New Ecommerce Tools: May 27, 2026
May 27, 2026 • Sig Ueland
This week's rundown includes new services for social media, regulatory compliance, dropshipping, reputation management, fulfillment, quick commerce, and bot protection.
From the archive
Business
Innovators: 3 Unusual Ecommerce Models
August 4, 2011 • PEC Staff
Harley Finkelstein, chief platform officer with Shopify, the hosted shopping cart, shares three unique sites and the implications they may have for ecommerce.
Business
GoDaddy’s Bob Parsons: We’re Only Seeing the Tip of the Iceberg
October 5, 2005 • Michael A. Cox
Bob Parsons takes risks, not something your average CPA tends to do easily. But then Parsons isn’t your average CPA, although he has a degree in accounting and worked as one for several companies.
Platforms & Apps
osCommerce Founder: Open Source Encourages Collaboration
January 1, 2006 • Brian Getting
Business
SEO for AI, Low Traffic, No Clicks