Emotion-Led Ads Cut Costs 30%
August 7, 2026 • Eric Bandholz
Sarah Levinger, a consultant for D2C brands, says advertising success comes from aligning messaging with shoppers' underlying emotions.
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Content Marketing
AI Watermarks Could Censor Content
August 20, 2026 • Armando Roggio
Anthropic's new text-based watermark stems from the E.U.'s "AI Act," which requires machine-generated content to be detectable.
The Latest
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Platforms & Apps
New Ecommerce Tools: August 19, 2026
August 19, 2026 • Sig Ueland
Rollouts this week include page builders, warehousing, dropshipping, real-time tracking, listing tools, installment payments, drone deliveries, ecommerce insurance, and more.
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SEO
‘About’ Pages Shape AI Visibility
August 18, 2026 • Ann Smarty
Today's About pages should focus on clarity, facts, and connections with trusted entities.
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Cross-border Selling
How Foreign Brands Sell in Indonesia
August 17, 2026 • Manoj Sharma
With high internet penetration and low retail sales, Indonesia offers much ecommerce potential.
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Business
5 Predictions for 2026 Holiday Shopping
August 16, 2026 • Armando Roggio
Since 2013, we've predicted ecommerce trends and sales for the coming holiday season.
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Paid Post
Profiles in Marketplace Success
June 14, 2026 • Walmart Marketplace
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Fraud Prevention
Ad Fraud Expert on Scams, Bots, Spoofs
August 14, 2026 • Eric Bandholz
Ad fraud, says Daypart founder Jeromy Sonne, can mean billed bot impressions, scam offers, and even money laundering
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Email & Text Marketing
Email Open Bloat and Deliverability
August 13, 2026 • Armando Roggio
A portion of email opens is likely non-human, resulting in "bloat" from unengaged subscribers.
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Platforms & Apps
New Ecommerce Tools: August 12, 2026
August 12, 2026 • Sig Ueland
New services for live shopping, ecommerce carts, product listing generators, social commerce, fulfillment, cross-border deliveries, autonomous marketing, and more.
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Google Ads
3 AI Prompts for Google Ads
August 11, 2026 • Matthew Umbro
ChatGPT, Claude, and other genAI platforms can expedite and improve Google Ads management.
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SEO
What GenAI Visibility Tactics Miss
August 10, 2026 • Ann Smarty
There's no single fix for elevating AI visibility, despite assurances from many agencies and service providers.
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Shipping & Fulfillment
USPS Prioritizes Revenue over Volume
August 9, 2026 • Armando Roggio
Postmaster General David Steiner says long-term sustainability requires additional rate hikes and fewer packages.
Ecommerce Conversions Podcast
Marketing
Marketing & Advertising
Content Marketing
What to Know about Listicles
August 4, 2026 • Ann Smarty
List-style articles can drive visibility in organic search and genAI when grounded in original research, transparent criteria, and proprietary data.
SEO
SEO
Optimizing Crawl Budgets: What’s New
July 27, 2026 • Ann Smarty
Google's newly updated "Crawling infrastructure" documentation includes helpful pointers for streamlining crawls.
SEO
Why Meta Descriptions Still Matter
July 20, 2026 • Ann Smarty
Google and genAI platforms show search-result snippets (and answers) that help users.
Conversion
Checkout Tactics
Thinking about Cart Recovery in 2026
August 6, 2026 • Armando Roggio
Today's cart abandonment automations can do more than remind shoppers what they left behind.
Photography & Video
N.Y. Targets AI Models in Product Ads
July 26, 2026 • Armando Roggio
AI-generated images help small businesses compete with large corporations by reducing the need for expensive photoshoots.
Business
Amazon & Marketplaces
House Bill Reshapes Marketplace Policies
July 30, 2026 • Armando Roggio
The "Online Sellers' Bill of Rights Act of 2026" would require marketplaces to explain account suspensions and give affected sellers opportunities to appeal.
Cross-border Selling
Amazon Isn’t the Only U.S. Entry Channel
July 28, 2026 • Oksana Tsvigun
The best channel for U.S. launches depends on whether consumers discover the product or search for it.
Design & Development
Platforms & Apps
New Ecommerce Tools: August 5, 2026
August 5, 2026 • Sig Ueland
This week: new services for drone deliveries, image and video editors, site and product search, AI-native ads, warehouse automation, agentic marketing, cross-border payments, and more.
Platforms & Apps
New Ecommerce Tools: July 29, 2026
July 29, 2026 • Sig Ueland
New services for post-purchase, in-game commerce, payment options, analytics, ad campaigns, logistics, content syndication, search filters, chargebacks, and fraud prevention.
From the archive
Business
BuySafe Founder on the Future of Shopping Carts
November 12, 2007 • Brian Getting
Steve Woda is founder of BuySafe, a firm that offers insurance for the safety and reliability of ecommerce transactions.
Business
Innovators: 3 Unusual Ecommerce Models
August 4, 2011 • PEC Staff
Harley Finkelstein, chief platform officer with Shopify, the hosted shopping cart, shares three unique sites and the implications they may have for ecommerce.
Business
GoDaddy’s Bob Parsons: We’re Only Seeing the Tip of the Iceberg
October 5, 2005 • Michael A. Cox
Platforms & Apps
osCommerce Founder: Open Source Encourages Collaboration
January 1, 2006 • Brian Getting
Business
Email Pro: Open Rate Is a Vanity Metric