One Metric for Total Marketing Spend
June 18, 2026 • Armando Roggio
The marketing efficiency ratio shows whether a store's overall promotional budget is working.
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Platforms & Apps
Hostinger Reframes Site-Free Ecommerce
July 5, 2026 • Armando Roggio
The hosting firm's new Quick Links turns a product photo into a checkout tool, but it signals something more.
The Latest
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Conversion
Avoid All-Caps Headlines, Says CRO Pro
July 3, 2026 • Eric Bandholz
Nate Lagos tested a client's all-caps headlines and found a simple change lifted conversions by 25%.
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Content Marketing
5 Content Marketing Ideas for August 2026
July 2, 2026 • Armando Roggio
Ecommerce marketers in August 2026 can address back-to-school shopping, relaxation, aviation, photography, and Labor Day planning.
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Platforms & Apps
New Ecommerce Tools: July 1, 2026
July 1, 2026 • Sig Ueland
This week: new services for autonomous deliveries, reviews, GEO, performance marketing, livestreaming, agentic commerce, digital currencies, product videos, and more.
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Cross-border Selling
Top Ecommerce Tools in Africa
June 30, 2026 • Wisdom Dabit
African merchants combine online-store software, local payments, messaging tools, and delivery providers, with the mix varying by country.
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Paid Post
Profiles in Marketplace Success
June 14, 2026 • Walmart Marketplace
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SEO
Search Console’s New AI Data Is a Start
June 29, 2026 • Ann Smarty
The new "Generative AI" section reports on a page's visibility in AI Overviews and AI Mode, as well as AI features in Discover.
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Cross-border Selling
India Ecommerce Paths for Foreign Sellers
June 29, 2026 • Manoj Sharma
The country's population is now the world's largest, but online sales are a fraction of leading economies.
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Influencers & Affiliates
AI Forces Affiliates to Innovate or Die
June 28, 2026 • Armando Roggio
The best affiliates will understand revenue per article, personalize follow-ups, test paid traffic, and build shopping interfaces.
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Business
Printful Exec on Profitable Print-on-Demand
June 26, 2026 • Eric Bandholz
Print-on-demand is big business, and David Hooker, brand director at Printful, is a prominent participant.
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Cross-border Selling
Top Barriers of Cross-Border Shoppers
June 25, 2026 • Armando Roggio
The challenge for sellers is not the products; it's turning international interest into completed orders.
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Platforms & Apps
New Ecommerce Tools: June 24, 2026
June 24, 2026 • Sig Ueland
This week's rundown includes new services for agentic commerce, GEO, AI-powered marketing, analytics, sales agents, payments, B2B, personalization, and fulfillment.
Ecommerce Conversions Podcast
Marketing
Marketing & Advertising
Google Ads
Takeaways on Google’s New AI Ad Features
June 16, 2026 • Matthew Umbro
At its annual Marketing Live event last month, Google announced 70 new advertising features.
SEO
SEO
Bing’s AI Performance Report Gets Better
June 22, 2026 • Ann Smarty
Bing was the first AI-answer platform to offer visibility metrics. The updated report provides even more.
SEO
Google’s ‘Non-Commodity’ Push Isn’t New
June 15, 2026 • Ann Smarty
Like EEAT before it, non-commodity content is not easily summarized or recycled by generative AI without attribution.
Conversion
Conversion
Build an AI Flywheel for Ecommerce
June 21, 2026 • Armando Roggio
AI connects customer service with product content, site search with merchandising, inventory with promotions. The result is a flywheel.
Conversion
Cautious Shoppers Reward Clear Value
June 4, 2026 • Armando Roggio
In a value-based economy, the best marketing might be signals that help shoppers justify a purchase.
Business
Cross-border Selling
How E.U. Warranties Trap U.S. Sellers
June 23, 2026 • Beata Twardowska
U.S. and other foreign sellers frequently apply domestic warranty practices to E.U. sales, a big mistake.
Business
Building a Life, Not Just a Business
June 19, 2026 • Eric Bandholz
Entrepreneur Eric Bandholz ponders money-making versus life-building.
Design & Development
Platforms & Apps
New Ecommerce Tools: June 17, 2026
June 17, 2026 • Sig Ueland
This week's rundown includes new services for product images, affiliate sales, agentic commerce, bot protection, LTL shipping, product visibility, conversational search, and more.
Design & Development
AI Turns Ecommerce Design into Reality
June 11, 2026 • Armando Roggio
For merchants, the savings in time and money could be a game-changer.
From the archive
Business
BuySafe Founder on the Future of Shopping Carts
November 12, 2007 • Brian Getting
Steve Woda is founder of BuySafe, a firm that offers insurance for the safety and reliability of ecommerce transactions.
Business
Innovators: 3 Unusual Ecommerce Models
August 4, 2011 • PEC Staff
Harley Finkelstein, chief platform officer with Shopify, the hosted shopping cart, shares three unique sites and the implications they may have for ecommerce.
Business
GoDaddy’s Bob Parsons: We’re Only Seeing the Tip of the Iceberg
October 5, 2005 • Michael A. Cox
Platforms & Apps
osCommerce Founder: Open Source Encourages Collaboration
January 1, 2006 • Brian Getting
Business
SEO for AI, Low Traffic, No Clicks