New Google Postmaster Tools Focus on Compliance
September 28, 2025 • Armando Roggio
Email marketers lose simple reputation charts as Postmaster Tools version two emphasizes compliance status.
Testing recommerce during the 2025 holiday allows retailers to gauge performance without a full-scale effort.
This week: AI-powered ads, email marketing, AI agents for shopping and B2B, social commerce, one-click payments, cryptocurrencies, personalization platforms, and ecommerce deliveries.
Google is changing organic search results as it integrates AI, necessitating new traffic tactics and priorities.
The Meta Pixel drives better advertising performance and the need for heightened privacy awareness.
Andrei Rebrov, a 12-year subscription exec, says accurate and timely analytics can predict whether new subscribers stay or leave.
This week's update includes tools for shoppable ads, reverse logistics, customizable agents, cross-border delivery, GEO, conversational search, and more.
The new toolbox unlocks the practical challenges of developing and implementing autonomous AI assistants.
Knowing your subject, audience, and goal is only the starting point.
Generative engine optimization relies on context, not just product data.
Thanksgiving Day, Black Friday, and Cyber Monday are the key retail dates in November, but not necessarily the best options for content marketing.
The search giant has enhanced its targeting capabilities to resemble those on Meta, LinkedIn, and other social channels.
Email marketers lose simple reputation charts as Postmaster Tools version two emphasizes compliance status.
AI-generated search results are crushing some digital news publishers. It's an opportune time for publishers and merchants to explore direct collaborations.
Scot Wingo observed consumer shopping journeys while running ChannelAdvisor. His new firm, ReFiBuy, applies that experience to generative engine optimization.
Traffic declines from spam updates are typically drastic and result from violations of Google's published policies.
Two CEOs share solutions for cross-device tracking, anonymous visitor identification, and conversion API strategies — all for better performance.
Ecommerce platforms have merchandising tools built in, but not necessarily optimized.
Jon Shanahan destroys the myth that founders make lousy employees. He transitioned from a business he co-founded to remake a 20-year corporation.
In 2020, Karim Abed was chief financial officer for Texas-based home builder, but he yearned to launch his own business and reconnect with his heritage.
New protocols from Google and Stripe help establish transaction standards for agent-based commerce. Once a novelty, AI shopping agents are becoming a reality for consumers.
Our rundown this week of new products and services for merchants includes sustainable packaging, website builders, agent-based commerce, pay-later purchases, B2B marketplaces, B2C CRMs, and more.
Andrew Faris, a former ecommerce CEO, now advises merchants on growth strategies, including Meta Ads management.
Before launching Magento in 2007, Varien was a small, Los Angeles-based development firm. CEO Roy Rubin would occasionally contribute articles to Practical eCommerce, then a printed magazine.