5 Content Marketing Ideas for October 2025
September 5, 2025 • Armando Roggio
In October 2025, ecommerce content marketers could address Halloween, cultural observances, industry occasions, and seasonal transitions.
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Analytics & Data
How Brands Boost ROI with Smart Data
September 19, 2025 • Eric Bandholz
Two CEOs share solutions for cross-device tracking, anonymous visitor identification, and conversion API strategies — all for better performance.
The Latest
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Fraud Prevention
Visa’s VAMP Could Cost Banks and Merchants
September 18, 2025 • Armando Roggio
The new framework could detect four times more fraud, Visa claims, saving $2.5 billion annually.
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Platforms & Apps
New Ecommerce Tools: September 17, 2025
September 17, 2025 • Sig Ueland
This week's rundown includes updates on agentic commerce, embedded checkout, ecommerce search, reverse logistics, fulfillment, warehouse automation, and more.
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Marketing & Advertising
Can Writing a Book Grow Your Business?
September 16, 2025 • Jean Gazis
Writing a book, like building a business, is risky, requiring vision and dedication. The potential rewards include a large audience and a lasting impact.
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SEO Tools
Did Google Just Prevent Rank Tracking?
September 15, 2025 • Ann Smarty
Search bots and AI crawlers can no longer generate 100 listings per page. It's a telling change by Google.
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Paid Post
Essentials of Marketplace Success
May 5, 2025 • Walmart Marketplace
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Google Ads
Google-Criteo Deal Unlocks Retail Media
September 14, 2025 • Armando Roggio
Retail media advertisers can now run placements on enterprise ecommerce sites via Google's Search Ads 360 platform, upending the digital retail media market.
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Business
36 Ways to Revive an Ecommerce Business
September 12, 2025 • Eric Bandholz
Here's how to overcome entrepreneurial doldrums, when a business is seemingly stuck in no growth or worse.
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Platforms & Apps
New Ecommerce Tools: September 10, 2025
September 10, 2025 • Sig Ueland
This week's rundown includes updates on AI tools, shipping, video editing, shopping assistants, international commerce, B2B platforms, and crypto-to-cash payments.
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On-page SEO
Quick SEO: 6 Key Elements, 3 Free Tools
September 9, 2025 • Ann Smarty
Six elements on a page drive visibility on search engines and generative AI platforms. Three tools can quickly analyze.
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Email & Text Marketing
Can AI Send the Perfect Ecommerce Promo?
September 8, 2025 • Armando Roggio
Combining first-party behavioral data and artificial intelligence can transform outbound marketing.
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Google Ads
Google PMax Unveils Optimization Tools
September 7, 2025 • Matthew Umbro
Lack of transparency and flexibility frustrate Performance Max advertisers. Google is listening.
Ecommerce Conversions Podcast
Marketing
Content Marketing
Influencers & Affiliates
AI Shopping Tools Threaten Affiliates
August 11, 2025 • Armando Roggio
Shoppers who ask AI for product recommendations bypass traditional review sites, potentially causing lost or unattributed traffic from affiliates.
SEO
SEO
Control AI Answers about Your Brand
September 1, 2025 • Ann Smarty
Search engine optimization has shifted from traditional organic rankings to AI-generated citations.
SEO
More Fan-Out SEO Tactics
August 26, 2025 • Ann Smarty
There's more to fan-out optimization than on-site FAQ pages.
Conversion
Conversion
Framework for Ecommerce Merchandising
August 25, 2025 • Armando Roggio
Ecommerce platforms have merchandising tools built in, but not necessarily optimized.
Analytics & Data
Triple Whale’s Moby AI Gets Things Done
August 22, 2025 • Eric Bandholz
Anthony DelPizzo says Moby, an AI agent, can analyze a merchant's data and perform tasks, such as activate ads and compose email copy.
Business
Cross-border Selling
Ecommerce after De Minimis Tariff Exemption
August 31, 2025 • Armando Roggio
What began as a convenience rule in the 1930s grew into a key component of global ecommerce.
Cross-border Selling
Smarter Paths to Global Sales
August 29, 2025 • Eric Bandholz
On-again, off-again tariffs have not lessened cross-border ecommerce opportunities. Passport CEO Alex Yancher shares tactics for profitable international growth.
Design & Development
Platforms & Apps
New Ecommerce Tools: September 4, 2025
September 4, 2025 • Sig Ueland
This week: tools for email marketing, marketplace automation, AI agents, multi-site commerce, D2C subscriptions, interactive messaging, and website builders.
Schools & Resources
A Dozen Good Reads for Better Decisions
September 3, 2025 • Jean Gazis
The fall retail selling season is also a time to plan for the coming year. Here are 12 new and time-tested books to help make informed choices.
From the archive
Social Media
Blogging: Your Kids Do It, and Your Business Should Too
August 1, 2005 • Paul Chaney
Doubtless, you have heard the term "blog." Can these "personal online journals and diaries" really be used as a marketing tool for your ecommerce business?
Shipping & Fulfillment
Does U.S. Postal Service Subsidize China-based Merchants?
December 12, 2017 • Kerry Murdock
Merchants in certain countries, such as China, can ship very cheaply to U.S. consumers with rates that are unavailable to U.S. merchants.
Vibe Coding Is Ecommerce's New Excel
SEO for AI, Low Traffic, No Clicks
Tariff Turmoil: How Ecommerce Brands Can Still Win