Better Audience Targeting in Google Ads
October 5, 2025 • Matthew Umbro
The search giant has enhanced its targeting capabilities to resemble those on Meta, LinkedIn, and other social channels.
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Inventory
Alibaba.com Exec on Suppliers, Tariffs, IP
October 17, 2025 • Eric Bandholz
Rah Mahtani, head of U.S. commercial strategy, addresses foreign manufacturers, tariffs, intellectual property protection, and more.
The Latest
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Inventory
Recommerce for the Holidays
October 16, 2025 • Armando Roggio
Testing recommerce during the 2025 holiday allows retailers to gauge performance without a full-scale effort.
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Platforms & Apps
New Ecommerce Tools: October 15, 2025
October 15, 2025 • Sig Ueland
This week: AI-powered ads, email marketing, AI agents for shopping and B2B, social commerce, one-click payments, cryptocurrencies, personalization platforms, and ecommerce deliveries.
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SEO
Google’s AI Reshapes Organic Listings
October 13, 2025 • Ann Smarty
Google is changing organic search results as it integrates AI, necessitating new traffic tactics and priorities.
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Social Media
Meta Ads Pixel Tracking, Explained
October 12, 2025 • Armando Roggio
The Meta Pixel drives better advertising performance and the need for heightened privacy awareness.
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Paid Post
Essentials of Marketplace Success
May 5, 2025 • Walmart Marketplace
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Analytics & Data
Subscription Pro on Growth, Churn, LTV
October 10, 2025 • Eric Bandholz
Andrei Rebrov, a 12-year subscription exec, says accurate and timely analytics can predict whether new subscribers stay or leave.
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Platforms & Apps
New Ecommerce Tools: October 9, 2025
October 9, 2025 • Sig Ueland
This week's update includes tools for shoppable ads, reverse logistics, customizable agents, cross-border delivery, GEO, conversational search, and more.
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Design & Dev Tools
OpenAI’s AgentKit Is a Milestone
October 9, 2025 • Armando Roggio
The new toolbox unlocks the practical challenges of developing and implementing autonomous AI assistants.
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Content Marketing
You’re Writing a Book. Now What?
October 8, 2025 • Jean Gazis
Knowing your subject, audience, and goal is only the starting point.
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SEO
GEO for ChatGPT Instant Checkout
October 7, 2025 • Ann Smarty
Generative engine optimization relies on context, not just product data.
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Content Marketing
5 Content Marketing Ideas for November 2025
October 6, 2025 • Armando Roggio
Thanksgiving Day, Black Friday, and Cyber Monday are the key retail dates in November, but not necessarily the best options for content marketing.
Ecommerce Conversions Podcast
Marketing
Google Ads
Email & Text Marketing
New Google Postmaster Tools Focus on Compliance
September 28, 2025 • Armando Roggio
Email marketers lose simple reputation charts as Postmaster Tools version two emphasizes compliance status.
Marketing & Advertising
Prime Time for Merchant-Publisher Deals?
September 24, 2025 • Armando Roggio
SEO
SEO
ChannelAdvisor Founder Launches GEO for Merchants
September 30, 2025 • Kerry Murdock
Scot Wingo observed consumer shopping journeys while running ChannelAdvisor. His new firm, ReFiBuy, applies that experience to generative engine optimization.
On-page SEO
Google’s Spam Updates, Explained
September 29, 2025 • Ann Smarty
Traffic declines from spam updates are typically drastic and result from violations of Google's published policies.
Conversion
Analytics & Data
How Brands Boost ROI with Smart Data
September 19, 2025 • Eric Bandholz
Two CEOs share solutions for cross-device tracking, anonymous visitor identification, and conversion API strategies — all for better performance.
Conversion
Framework for Ecommerce Merchandising
August 25, 2025 • Armando Roggio
Ecommerce platforms have merchandising tools built in, but not necessarily optimized.
Business
Business
Startup Vet Revives Legacy Fitness Brand
October 3, 2025 • Eric Bandholz
Jon Shanahan destroys the myth that founders make lousy employees. He transitioned from a business he co-founded to remake a 20-year corporation.
Business
CFO Shifts to Menswear, Egyptian Roots
September 26, 2025 • Eric Bandholz
In 2020, Karim Abed was chief financial officer for Texas-based home builder, but he yearned to launch his own business and reconnect with his heritage.
Design & Development
Platforms & Apps
Agentic Commerce Has Arrived
October 2, 2025 • Armando Roggio
New protocols from Google and Stripe help establish transaction standards for agent-based commerce. Once a novelty, AI shopping agents are becoming a reality for consumers.
Platforms & Apps
New Ecommerce Tools: October 1, 2025
October 1, 2025 • Sig Ueland
Our rundown this week of new products and services for merchants includes sustainable packaging, website builders, agent-based commerce, pay-later purchases, B2B marketplaces, B2C CRMs, and more.
From the archive
Social Media
Ecom Exec: Marketing Attribution Is a Waste
September 8, 2023 • Eric Bandholz
Andrew Faris, a former ecommerce CEO, now advises merchants on growth strategies, including Meta Ads management.
Business
Live Chat: Magento’s Roy Rubin
August 20, 2010 • Kerry Murdock
Before launching Magento in 2007, Varien was a small, Los Angeles-based development firm. CEO Roy Rubin would occasionally contribute articles to Practical eCommerce, then a printed magazine.
SEO for AI, Low Traffic, No Clicks