Practical eCommerce

 
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Using Faceted Search On Your Site

Using Faceted Search On Your Site

The use of "faceted search" has provided a new tool for ecommerce sites to deploy to help shoppers more quickly narrow down options ... 0 Comments | Read More »

Creating Special Offers To Increase Conversion

Creating Special Offers To Increase Conversion

Limited-time offers of free merchandise can do a lot to help your conversion rate, but they can also be harmful to your business and... 0 Comments | Read More »

Blogging And Your Site Traffic

Blogging And Your Site Traffic

While blogging can be an important way to bring traffic to your site, it's important to remember that your blog is not the only traf... 0 Comments | Read More »

Accepting Credit Card Payments From International Buyers

Accepting Credit Card Payments From International Buyers

It can be unwise to accept credit card payments from foreign countries for risk of the customer issuing a chargeback, leaving the me... 1 Comments | Read More »

Linking To Payment Gateways

Linking To Payment Gateways

To link an ecommerce application to a payment gateway, you must first select a gateway and then obtain an API username and password ... 0 Comments | Read More »

Cleverbridge VP On Selling Digital Products

Cleverbridge VP On Selling Digital Products

Craig Vodnik is vice president, North America, for Cleverbridge, an ecommerce platform that helps online merchants sell software, mu... 0 Comments | Read More »

Does Your Web Page Load Too Slow?

Does Your Web Page Load Too Slow?

Customers become frustrated if your site's slow load time is cramping their high-speed Internet style. Try using a free page load t... 0 Comments | Read More »

Hiring A Call Center

Hiring A Call Center

Hiring a call center can be a good way to take some of the customer support load off your shoulders. 0 Comments | Read More »

Using Persona Marketing For Your Website

Using Persona Marketing For Your Website

Persona marketing can be used as an exercise to remind you that you're not marketing to statistics, you're marketing to people. 1 Comments | Read More »

Google AdWords Mobile Text Ads

Google AdWords Mobile Text Ads

Google AdWords offers mobile text ads for your business. You can add a phone number to the ad and have people call via "click-to-ca... 0 Comments | Read More »

Comodo CEO On EV SSLs, Site Seals

Comodo CEO On EV SSLs, Site Seals

Melih Abdulhayoglu is founder and CEO of Comodo, a firm that provides Internet-security and fraud prevention services to ecommerce a... 0 Comments | Read More »

Always Check Reliability Of Links On Your Site

Always Check Reliability Of Links On Your Site

By making sure all of your links are reliable, you will improve navigation once visitors are there. Also, small details like change... 0 Comments | Read More »

Customer's Expectations Of Your Site's Design

Customer's Expectations Of Your Site's Design

Your customers have set expectations about what a site's design means. Users have gradually become accustomed to particular layouts ... 0 Comments | Read More »

Viral Videos To Generate Site Popularity

Viral Videos To Generate Site Popularity

If you can start a viral video that circulates the web and grows in popularity, you've got it made from a marketing standpoint. 0 Comments | Read More »

Using Content Ads In Your PPC Campaigns

Using Content Ads In Your PPC Campaigns

Run competitive tests between your PPC search and PPC contextual search ads before you commit to one or the other exclusively. 0 Comments | Read More »

Use StumbleUpon To Create Buzz For Your Site

Use StumbleUpon To Create Buzz For Your Site

Consider using StumbleUpon to create buzz for your site. StumbleUpon is a service by which users suggest websites they like in speci... 0 Comments | Read More »

David Heinemeier Hansson, Ruby on Rails Creator

David Heinemeier Hansson, Ruby on Rails Creator

David Heinemeier Hansson created the Ruby on Rails software framework and is a partner in 37signals, producers of the popular Basec... 1 Comments | Read More »

Questions To Ask When Choosing A Hosting Company

Questions To Ask When Choosing A Hosting Company

Before you choose a web hosting company, it helps to ask some questions that narrow down your search from the thousands available to... 0 Comments | Read More »

Link Baiting Techniques To Build Traffic

Link Baiting Techniques To Build Traffic

When using link baiting techniques to bring traffic to your site, social media sites are a great place to post links. 0 Comments | Read More »

Using Shipping Gateway Modules On Your Site

Using Shipping Gateway Modules On Your Site

Consider using shipping gateway modules and customization when sending out your products. These hook right into the shipping carrie... 0 Comments | Read More »

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