New Google Postmaster Tools Focus on Compliance
September 28, 2025 • Armando Roggio
Email marketers lose simple reputation charts as Postmaster Tools version two emphasizes compliance status.
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Analytics & Data
Subscription Pro on Growth, Churn, LTV
October 10, 2025 • Eric Bandholz
Andrei Rebrov, a 12-year subscription exec, says accurate and timely analytics can predict whether new subscribers stay or leave.
The Latest
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Platforms & Apps
New Ecommerce Tools: October 9, 2025
October 9, 2025 • Sig Ueland
This week's update includes tools for shoppable ads, reverse logistics, customizable agents, cross-border delivery, GEO, conversational search, and more.
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Design & Dev Tools
OpenAI’s AgentKit Is a Milestone
October 9, 2025 • Armando Roggio
The new toolbox unlocks the practical challenges of developing and implementing autonomous AI assistants.
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Content Marketing
You’re Writing a Book. Now What?
October 8, 2025 • Jean Gazis
Knowing your subject, audience, and goal is only the starting point.
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SEO
GEO for ChatGPT Instant Checkout
October 7, 2025 • Ann Smarty
Generative engine optimization relies on context, not just product data.
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Paid Post
Amazon Ads: Scale Globally, Advertise Locally
September 28, 2025 • Amazon Ads
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Content Marketing
5 Content Marketing Ideas for November 2025
October 6, 2025 • Armando Roggio
Thanksgiving Day, Black Friday, and Cyber Monday are the key retail dates in November, but not necessarily the best options for content marketing.
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Google Ads
Better Audience Targeting in Google Ads
October 5, 2025 • Matthew Umbro
The search giant has enhanced its targeting capabilities to resemble those on Meta, LinkedIn, and other social channels.
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Business
Startup Vet Revives Legacy Fitness Brand
October 3, 2025 • Eric Bandholz
Jon Shanahan destroys the myth that founders make lousy employees. He transitioned from a business he co-founded to remake a 20-year corporation.
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Platforms & Apps
Agentic Commerce Has Arrived
October 2, 2025 • Armando Roggio
New protocols from Google and Stripe help establish transaction standards for agent-based commerce. Once a novelty, AI shopping agents are becoming a reality for consumers.
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Platforms & Apps
New Ecommerce Tools: October 1, 2025
October 1, 2025 • Sig Ueland
Our rundown this week of new products and services for merchants includes sustainable packaging, website builders, agent-based commerce, pay-later purchases, B2B marketplaces, B2C CRMs, and more.
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SEO
ChannelAdvisor Founder Launches GEO for Merchants
September 30, 2025 • Kerry Murdock
Scot Wingo observed consumer shopping journeys while running ChannelAdvisor. His new firm, ReFiBuy, applies that experience to generative engine optimization.
Ecommerce Conversions Podcast
Marketing
Email & Text Marketing
Marketing & Advertising
Prime Time for Merchant-Publisher Deals?
September 24, 2025 • Armando Roggio
AI-generated search results are crushing some digital news publishers. It's an opportune time for publishers and merchants to explore direct collaborations.
SEO
On-page SEO
Google’s Spam Updates, Explained
September 29, 2025 • Ann Smarty
Traffic declines from spam updates are typically drastic and result from violations of Google's published policies.
SEO
Ask an Expert: How to Start with GEO?
September 23, 2025 • PEC Staff
There's no universal guide for product integration on genAI platforms, but merchants can take proactive steps to prepare.
Conversion
Analytics & Data
How Brands Boost ROI with Smart Data
September 19, 2025 • Eric Bandholz
Two CEOs share solutions for cross-device tracking, anonymous visitor identification, and conversion API strategies — all for better performance.
Conversion
Framework for Ecommerce Merchandising
August 25, 2025 • Armando Roggio
Ecommerce platforms have merchandising tools built in, but not necessarily optimized.
Business
Business
CFO Shifts to Menswear, Egyptian Roots
September 26, 2025 • Eric Bandholz
In 2020, Karim Abed was chief financial officer for Texas-based home builder, but he yearned to launch his own business and reconnect with his heritage.
Fraud Prevention
Facial Recognition Bans Spread Globally
September 21, 2025 • Armando Roggio
Biometric technology is among the most promising trends in retail, but Australia's Kmart decision exemplifies growing regulatory opposition.
Design & Development
Platforms & Apps
New Ecommerce Tools: September 25, 2025
September 25, 2025 • Sig Ueland
New products and services this week address agentic commerce, multichannel fulfillment, email and SMS marketing, sales tax, sponsored ads, social commerce, AI assistants, and more.
Platforms & Apps
New Ecommerce Tools: September 17, 2025
September 17, 2025 • Sig Ueland
This week's rundown includes updates on agentic commerce, embedded checkout, ecommerce search, reverse logistics, fulfillment, warehouse automation, and more.
From the archive
Business
Live Chat: Magento’s Roy Rubin
August 20, 2010 • Kerry Murdock
Before launching Magento in 2007, Varien was a small, Los Angeles-based development firm. CEO Roy Rubin would occasionally contribute articles to Practical eCommerce, then a printed magazine.
Social Media
Blogging: Your Kids Do It, and Your Business Should Too
August 1, 2005 • Paul Chaney
Doubtless, you have heard the term "blog." Can these "personal online journals and diaries" really be used as a marketing tool for your ecommerce business?
Recover ChatGPT 404 Traffic with GA4
SEO for AI, Low Traffic, No Clicks
Tariff Turmoil: How Ecommerce Brands Can Still Win